ZEROWATER

• Saturated direct market with much of the same aesthetic, but adjacent markets implement more variety in form and design language.

• This homogeneity within the market provided an opportunity to differentiate Zero Water from the rest of the competition.

• ZeroWater already differentiates itself from the market through the quality of its filters and the fact that it includes a TDS meter to ensure water quality.

• There is an opportunity for ZeroWater to add value by further integrating the TSD meter into the system, allowing it to read the water within the reservoir and differentiate it from its competitors.

• Willingness to adhere to social distancing is unanimous among respondents, with a commitment from all to take safety measures in the workplace.

• SDDs contribute to maintaining a social work culture, ensuring employee safety and awareness of social distancing norms.

• Strategic placement of SDDs at the front reception or security entrance enhances workplace safety measures.

• Most respondents are situated within workplaces surrounded by others using SDDs.

• Familiarity with office-issued devices like badges or key fobs is widespread, and respondents are open to the responsibility of charging.

• Respondents commonly use portable devices to stay informed about work notifications.

• Product dimensions are appropriate for average refrigerator space.

• Since the dispensing fixture is present on multiple products, it should allow easy dispensing while not interfering with fridge door movement.

• Product touchpoints allow it to maneuver easily around the space during frequent workflows, such as water refilling.

• The disassembly process for cleaning and filter replacement must be quick and intuitive.

• Updates to the reservoir direct water to the dispensing fixture and prevent water from pooling.

• Added visual and physical registrations to help users with lid separation and removal.

• Provide a clear and unobstructed view of the water dispensed from the dispensing fixture.

• Simplify and improve the spigot interaction.

• The TDS meter interface should read horizontally since it is positioned vertically within the dispensing fixture and when testing water in a glass.

• The cover should provide feedback when appropriately secured.

Casual: easygoing, not busy, minimal, soft edges, large radii, subtle, tasteful

Conscious: Purposeful forms and mating points, rhyme and rhythm of design details

Practical: Obvious touchpoints, user friendly, no second guessing

Healthy: transparent, breathability, bright colors, clean surfaces